Rebrand of the Chiang Mai Tribal Museum, located in Chiang Mai, Thailand. Designed to represent various hill tribes within the area, focusing on their crafts, especially their colorful textile works.

The Tribal Museum highlights the history and culture of the mountain tribes of north Thailand——Akha, Karen, Khamu, Lahu, Lau, Lisu, Hmong, Mien, and Thin peoples. The museum is consisted of exhibits of tribal clothes, jewelry and other artifacts, a video presentation of tribal life in northern Thailand and a large garden with exhibits of tribal huts, reconstructed in an attractive waterside setting. In addition, the Tribal Museum hosts a monthly tribal market, selling handmade clothes, craft goods and food, from a different hill tribe each month

The logo and color palette represents the crafts of the people of the northern tribes.

Identity Design
Providence, RI